Cohesive Digital Advertising Experiences

Hear from Forrester Consultant Emma Conroy as she reviews the findings from The Total Economic Impact™ of Bombora, a study conducted by Forrester Consulting on our behalf. The Forrester team dug deep into a real customer’s data to find out just how much value they can receive from using our Company Surge® Intent data, such as: 342% return on investment over three years 30% increase in sales velocity 4,500 hours saved per year from data efficiencies

About the articles in the round up: 1. Why Pre-Planning and Timing is Critical for Seasonal Content Evergreen content isn’t the only option for your digital content strategy. Discover why seasonal content can boost your social media presence and check out this handy shortlist of special days to promote. 2. Secrets to Creating Mo

“Adversity gives birth to greatness,” the Buddhist philosopher Daisaku Ikeda once said. If there’s any truth to that mantra, then the many challenges we’ve faced this year may pave the road to a brand new renaissance of rapid growth and cross-category innovation. In our most hopeful consumer report to date, Suzy CEO and Founder Matt Britton will leverage valuable new insights from our market research platform — including video of real, one-on-one consumer interviews from on-demand network of screened and verified consumer — to unravel the perfect storm of circumstances that brands can use to break out of category silos, create all-new business opportunities, and connect to consumers more meaningfully than ever before.

Jim will share his perspectives on why utilizing machine learning to make predictions on prospects’ buying patterns and using those predictions to inform your content strategy has shown greater results and how to turn these insights into a scalable ABM campaign.Here’s what you’ll learn from this webinar: Why predictive analytics should inform and operationalize your ABM strategy.