GETTING STARTED & ACCELERATING ABM WITH DRUPAL & ACQUIA

Hosting or participating in events is an important way for companies to establish and grow their brand, requiring a large amount of budget and time investment. Successful events can help drive more qualified prospects, acquire leads and convert customers, but it’s not always easy to attract attendees or ensure that the right people attend. In this webinar we’ll be exploring how applying an Account Based Marketing (ABM) approach before, during and after your events can significantly boost your event ROI. We’ll also be looking at to engage sales and use social media in the process, as well as discussing how to measure event ROI.

Modern Sales Content Management, or SCM, platforms have become table stakes in the world of Sales Enablement. Sellers need one-stop access where all of their sales content is stored, organized, deployed, and measured. Today’s modern SCM platforms achieve just that, however, they are not the same.

ABM is no longer the fastest path to growth – it’s essential for survival. Why? Because none of us have time or budget to waste. Over the last decade, the definition of account-based marketing (ABM) has evolved to an intelligence-driven go-to-market (GTM) framework that is essential in B2B marketing. This evolution has impacted B2B MarTech stacks – shifting away from solely relying on marketing automation platforms (MAPs) to needing technology that enables revenue organizations to be better informed, more targeted, more relevant, and therefore more efficient and effective.

One of the best ways to get started with account-based marketing is with programmatic display advertising. Adding a predictive layer to your top-of-funnel ABM investment will also improve ROI and make sure your entire funnel is fed with the best and brightest leads.