How to Build a Business Case for ABM ft. Forrester & Union Bank

Business Case for ABM
ABM is no longer the fastest path to growth – it’s essential for survival. Why? Because none of us have time or budget to waste.

Over the last decade, the definition of account-based marketing (ABM) has evolved to an intelligence-driven go-to-market (GTM) framework that is essential in B2B marketing.

This evolution has impacted B2B MarTech stacks – shifting away from solely relying on marketing automation platforms (MAPs) to needing technology that enables revenue organizations to be better informed, more targeted, more relevant, and therefore more efficient and effective.
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Spotlight

OTHER ON-DEMAND WEBINARS

Bring Your Content and Demand Generation Teams Together

How can marketing teams stand out in the digital world that is oversaturated with content, emails, and virtual events? One of the ways to achieve efficiency and success is to bring the content, demand generation, and industry teams together to ensure close collaboration. Watch Rena Gadimova, Sr. Global Content Strategy Manager, present her webinar, Industry Success: Bring Your Content and Demand Generation Teams Together.
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How to Build a Customer Centric (CX) Strategy in B2B

Pre-Covid businesses were all abuzz about CX, recognizing that by employing a customer centric approach to their marketing strategy they gave themselves a competitive edge - which drove revenue, growth and customer loyalty. In this webinar, CX expert Maria Svejdar outlines how to build a customer centric strategy for B2B, and guide us on the CX trends that we should be incorporating in 2023.
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La Signature Électronique Pour Le Secteur De L'assurance : Accélérez Vos Transactions en B2B Et B2C

Plus de 1000 compagnies d’assurances, y compris trois des plus grandes au monde, automatisent le processus de traitement de leurs documents à l’aide de la plateforme de gestion des transactions avec signature électronique DocuSign. La signature électronique pour le secteur des banques et assurances offre de nombreuses opportunit
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The Gartner Magic Quadrant for ABM Platforms

Organizations are using account-based marketing (ABM) strategies to foster collaboration with sales in order to grow new business and spur demand from existing customers. To scale their efforts, B2B marketers invest in ABM platforms to engage audiences via display advertising and retargeting, content syndication, personalization capabilities, using a mix of native capabilities and integrations for activating audiences to other systems. This complimentary webinar breaks down the findings of the latest magic quadrant for ABM platforms and our analysis of market trends, vendor capabilities and recent innovations.
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