Bring Your Content and Demand Generation Teams Together

Some of the biggest sales challenges in transportation and logistics include the inability to articulate any meaningful differentiation or ROI as well as the inability to reach the right decision-maker at the most impactful time in the buying process.

Account-based marketing is a powerful way to engage B2B buyers. From an elementary level, ABM is a marketing strategy that concentrates resources on a specific set of target accounts. In all cases, it uses personalized campaigns designed to engage a client or prospect. Sounds like a great case for email, right? Not so fast. ABM goes well beyond the inbox. With 85% of marketers saying ABM delivers higher ROI returns than any other marketing approach, it should be a major part of your marketing arsenal. This free webinar provides a look at strategic ABM tactics that can lead to shorter sales cycles, clearer ROI and fewer wasted resources and marketing dollars.

In this on demand webinar, Demandbase’s VP of Product Marketing, Jackie Palmer, is joined by guest speaker and Forrester consultant, Amy Harrison, as they share the financial and business impact interviewed customers realized by using Demandbase as their Go-To-Market solution. Demandbase customer, Suzzette Giron, Senior ABM Specialist at Achievers, shares her team’s experience and outcomes as well. Watch now to hear more real customer stories and learn the details of the commissioned Total Economic Impact study conducted by Forrester Consulting on behalf of Demandbase.

Marketing leaders are constantly exploring new ways to build relationships and get in front of customers. Differentiating from competitors to initiate more conversations, building deep relationships, and driving revenue with top tier high value accounts are always top of mind. So what should you be investing in 2023 to hit your targets? In this session, Jessica Ovalle Fisher, Director of Demand Generation at Sendoso, goes over how to engage and convert target accounts with personalized gifts that set you apart from the competition.