How Evergage Uses Evergage for Demand Generation

Despite what you may have heard — we’re going to throw this out here: the lead is not dead. Instead, it’s time to use the tech and data (plus, strategy) to change the way you deliver high-quality contacts only to your sales team. After all, your sales team will never live in a world where they don’t need a buyer to be in direct

There is no cookie-cutter answer for launching an ABM strategy, but during this presentation, which will feature B2B marketers currently embarked on their own journey, we will offer a perspective designed to highlight the value you could achieve within your organization.

What if you could tell your SDR team, “Hey, I have a way to put money right in your pockets?” Or tell your marketing team, “I know how we can create more flexibility and personalization for customers visiting our website?” A dream, right? Well, for companies embracing Conversational AI, like Tenable, this dream is closer to reality than you might think. And it can be for you, too. On April 27th, join Tenable’s Senior Director of Growth Marketing, Operations, & Technology, Matt Mullin, and Drift’s Director of Product Marketing, Aurelia Solomon, to hear how Tenable uses Drift to generate 3x qualified pipeline globally.

Account-Based Marketing (ABM) has taken the B2B world by storm. Marketers are building out programs and ABM ROI is higher often double or more than any other type of marketing. But most of us are still just getting started and figuring out the ABM tech stack is no simple task. How do I build the right foundation? Manage the data? Create compelling experiences? Tap into the power of AI? Orchestrate marketing and sales collaboration? Dig into what’s working and what’s next for ABM tech with a dynamic panel of experts on ABM strategy, execution, and integration. We’ll share the latest benchmark data on ABM tools and tech, practical lessons learned from years in the ABM trenches, and strategic guidelines to optimize investments and accelerate ABM impact.