How to Build Intelligent ABM Campaigns With Marketing Automation

In today’s competitive digital landscape, it’s more difficult than ever to stand out from the pack and deliver experiences that differentiate your brand and grow your business. Leveraging the power of personalisation to engage your prospects and customers with highly relevant content is one key way to increase engagement and con

We spend a lot of time and money creating personalized experiences for top prospects who visit our websites. But all too often, once those prospects become customers personalization becomes a thing of the past and they get the same site experience as everyone else. At a time when customer lifetime value matters most, you need to keep the personalization train running and that's where an ABM program for customers can help keep you on track.

Budget and resources are tight, and many B2B go-to-market teams are looking for scrappy - and effective - ways to build pipeline and meet their growth goals. This free webinar is for anyone in Marketing, Sales, or Customer Success who wants to learn how to use account-based plays to orchestrate engagement with target companies most likely to be their next customers.

During the pandemic, Vya’s main sources of demand, events and direct mail, essentially collapsed. Website form fills declined dramatically. How did Vya adapt? Vya’s sales and marketing team went all in on Person-Based Advertising (PBA). By building a person-based strategy that aligned marketing to the sales organization, it helped ensure that marketing was able to effectively support a unified outbound process. Martha France, VP of Sales and Marketing at Vya, joins Joe McNeill, Influ2’s CRO to discuss how sales and marketing can align on accounts to drive pipeline growth. Vya is a B2B end-to-end marketing resource management platform for businesses that need to distribute their marketing materials across a widely distributed salesforce and enable customization at the local level.