How to Build Intelligent ABM Campaigns With Marketing Automation

Sangram’s name is definitely one we’ve thrown around on the show before. He’s the Chief Evangelist and Co-Founder of the account-based marketing platform Terminus. He’s also host of the daily FlipMyFunnel podcast.

Learn how to build efficient ABM and SEO campaigns that drive engagement with high-intent buyers, build clean retargeting audiences, and optimize conversion. Join this conversation with Jon Miller, CMO of Demandbase, Nate Dame, CEO & Founder of Profound Strategy, and MK Getler-Porizkova, CMO of Loop & Tie. Moderated by Jena Andres, Head of Community & Partnerships at Welcome.

On the road to revenue, one strategy is standing out not just for its ability to increase marketing and sales ROI, but also to drive pipeline and revenue goals: account-based marketing. In fact, three in four B2B revenue teams are turning to ABM, and if you aren’t one of them, consider this talk with RollWorks and Digital BIAS a must-attend session to learn why ABM could be your biggest opportunity to drive better results than ever before in 2023.

ABM is becoming table stakes. It’s quickly turning into the new modern marketing standard for brands who want to focus on growing more revenue, and create a seamless experience for accounts across the complex buyer journey. But, it’s still perceived as challenging, overwhelming and time consuming. Additionally, the most popular challenge still remains:“How do we get started!?”More specifically, what should our ABM strategy be with Sales? Watch our webinar where two of our fearless Marketo Marketers will share three ABM strategies that will help Sales and Marketing kick-start their ABM for the first time.