Mastering the 3 Pillars of ABM

Over the past couple of years, B2B marketers have adopted account-based marketing programs in droves. In fact, 85% of the marketers surveyed by ITSMA and the ABM Leadership Alliance have had their ABM efforts in place for less than two years. While the ABM approach of establishing a highly targeted set of accounts has been around for decades, new technology, like programmatic ABM display advertising has made discovering, reaching and nurturing account-based prospects much more achievable.

Did you know ABM has helped 70% of B2B marketers align marketing and sales efforts to close business more efficiently. To learn how you can make the partnership between your own sales and marketing teams sing, join RollWorks’ Sr. Directors of Demand Gen and SDRs in a lively discussion exploring the five pillars of marketing and

Life sciences companies struggle with data-led sales management, but are familiar with the basic concepts since they’re commonly used in production. Begin your journey with People.ai’s 5-step plan: Automate data capture Establish the right KPIs to track Create leaderboards to visualize results & act Proactively tune your “sales production” engine Enterprise digital performance management

Join us for this special live webinar focused on the evolution of the customer engagement landscape and how consumer expectations have shifted dramatically as more channels become available. With the financial services industry moving more and more towards mobile and digital engagement, we will share best practices that other or