The Keys to Unleashing GTM Transformation in Life Sciences

For some years now, account-based marketing has held a prominent place in the marketing strategy scene. As ABM programs mature, organizations are refining their goals and strategies for long-term success and facing new challenges.

Are you using your MarTech stack to its greatest potential? When it comes to ABMifying your stack, there’s a good chance you already have the tools - the question is how to put them together. Integrating your CRM with RollWorks is a good start, and there are so many other ways to ABMify with platforms like Bombora, Crossbeam, Postal, and more! In just one quarter, Crossbeam, a RollWorks customer, was able to use the simple combination of Salesforce, Marketo, and RollWorks to see a 64% shift in accounts from “unaware” to “engaged” and see 18 influenced opportunities from high-level accounts.

Get expert tips on reducing marketing waste and increasing efficiency with guidance from top ABM experts Mani Iyer and Sean Zinmeister.

The majority of sales leaders consider social selling and account-based tactics essential to their process-64% say they couldn't live without them. And there's a reason for this. Gone are the days when sellers pressured buyers into making purchases. Today, buyers are more informed than ever before and rely less on sales professionals to make buying decisions. In this session, Jamie Shanks outlines proven social selling and advanced account based strategies to reach buyers earlier in their journey and win high-value accounts at scale.