ABM Display Advertising and Artificial Intelligence

While marketing actions have traditionally focused on interacting with individual leads, sales success has always been focused on accounts and the buying groups within them.In reality, success at scale requires that sales and marketing work together as a unified team on a unified concept of what they're really going after.

What if you could tell your SDR team, “Hey, I have a way to put money right in your pockets?” Or tell your marketing team, “I know how we can create more flexibility and personalization for customers visiting our website?” A dream, right? Well, for companies embracing Conversational AI, like Tenable, this dream is closer to reality than you might think. And it can be for you, too. On April 27th, join Tenable’s Senior Director of Growth Marketing, Operations, & Technology, Matt Mullin, and Drift’s Director of Product Marketing, Aurelia Solomon, to hear how Tenable uses Drift to generate 3x qualified pipeline globally.

Hear how Demandbase evaluates channels through an ABM lens to determine which truly are the best at driving target account engagement. You’ll find out: - Why B2B purpose-built technologies are critical to marketing success - The metrics that matter when analyzing channels for an ABM strategy - Which top-of-funnel channels deliver the best results in scale, precision and costs

Whether you’re brand new just looking to get started or a seasoned pro who wants to audit your existing strategy, this webinar will show you the right questions to ask yourself (and how to answer them). It will cover: All components that impact advertising engagement and conversion, outside of just an ad design. How to evaluate your current digital advertising experiences and how to adjust them if needed. Analysis and use cases from our own digital marketing managers who work with Terminus customers everyday on cohesive advertising experiences.