Metadata Account-Based Advertising Platform

Account-based marketing is a powerful way to engage B2B buyers. From an elementary level, ABM is a marketing strategy that concentrates resources on a specific set of target accounts. In all cases, it uses personalized campaigns designed to engage a client or prospect. Sounds like a great case for email, right? Not so fast. ABM goes well beyond the inbox. With 85% of marketers saying ABM delivers higher ROI returns than any other marketing approach, it should be a major part of your marketing arsenal. This free webinar provides a look at strategic ABM tactics that can lead to shorter sales cycles, clearer ROI and fewer wasted resources and marketing dollars.

B2B marketers have almost always had their performance determined at least in part by the numbers of leads they are able to generate for sales. But this has become increasingly difficult, with 63% of B2B marketers reporting that generating traffic and leads is their top challenge, a challenge compounded by the fact that prospects often research solutions anonymously.

A customer-first approach helps brands to create a loyal customer base by making them feel belonged. Over 70% CX leaders struggle to provide this experiences to enhance customer loyalty. Brands that lead in CX have 7x more customers who purchase from them. In this fast-moving competitive world, customers do not buy just products, they buy experiences and their loyalty is a by-product of the experience the brand delivers. Understanding customers’ demands in this new phase of digital era is crucial for the success of brands. If your brand doesn’t do it right, your competitors might!

With a narrow window to uncover buyer interest in time, how can demand teams get in front of the right accounts early in the research journey? And how can you perfect your timing to get in the door before your competition? Join Robin Izsak-Tseng, VP of Revenue Marketing at G2, and Ben Salzman, SVP of Special Projects at ZoomInfo, to learn why intent data is a must-have in your go-to-market motion.