NEXT LEVEL ABM: DELIVERING THE RIGHT LEADS

Every year more and more companies expand their MarTech stack. This includes driving revenue, customer relationship management, internal communication, and much more. In order to make a positive impact, technology needs to manage data, power personalized communications, and contribute to bottom-line growth. In this session, Act-On’s Jennifer Blanco joins forces with Goose Digital’s Jennifer Pugsley. Learn 3 Foolproof Ways to Scale with Marketing Automation to help rock your campaigns across the customer lifecycle.

Sales have been targeting contacts at key accounts for decades. On the marketing side, account-based marketing has been gaining major traction and has become a key strategy to better align with sales and close quality deals. At its core, ABM is focused on personally connecting with your buyers. Having a deeper understanding of your buyers' goals and objectives and how your product or service can make a difference could help you win more business for your organization. In this webinar, walk away with a 5-step account-based marketing strategy that you can implement immediately.

"Vous souhaitez savoir comment réussir la transformation numérique de votre entreprise et découvrir la signature électronique ? Vous vous posez des questions sur le ROI du zéro papier ? Vous avez des craintes sur la légalité et la sécurité des transactions numériques ? Vous ne savez pas par où commencer, et vous vous demandez qu

Buyer-centricity should be at the core of any demand generation program. In order to break through a cluttered digital environment, today’s marketers must truly understand their buyers’ needs, challenges, and hesitations. Buyer-centric storytelling offers a fast track for building credibility and trust with your audience, but what does that actually look like in practice? Join TechTarget’s BrightTALK and Enterprise Strategy Group teams for, “Content That Connects: Buyer-Centric Storytelling That Builds Credibility”. In this session, John McKnight sits down with Dave Gruber, Melinda Marks and Christophe Bertrand as they share actionable takeaways for marketers looking to drive long-term engagement through credible, buyer-centric content.