B2B Marketers continue to look for ways of improving their audience and ABM marketing tactics. Reaching the right people at target accounts or understanding who’s engaging with your products starts with a solid foundation of privacy-safe data in addition to an agile process to diagnose for opportunities. Learn how to find hidden account signals and recognize your buying committee.
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Rollworks
One of the best ways to get started with account-based marketing is with programmatic display advertising. Adding a predictive layer to your top-of-funnel ABM investment will also improve ROI and make sure your entire funnel is fed with the best and brightest leads.
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Terminus
Join Uberflip, BrightFunnel, and Terminus for a live webinar to learn how you can scale your ABM campaigns without creating tons of brand new content assets. Plus we'll share examples of real B2B campaigns that are actually working to get the attention of target accounts.
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You've heard it before: the buyer journey has changed and B2B buyers are now in control. Oh, and your CEO wants to see greater ROI from marketing... like, yesterday!
That's why ROI-focused content is the key to solving both challenges in 2023. But it's going to require a change in mindset, a focus on your buyers, and the courage to fight for ROI-producing content over unwanted, impersonal, assembly-line promotions.
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