In an ABM world built for tech companies, the unique needs of Manufacturing & Life Sciences can often be missed or ignored completely. This leads to confusion for Marketers and money wasted due to failed ABM programs.
Analysts, agencies, and most ABM platforms center their recommendations and philosophies on tech, while Jabmo specializes in helping Manufacturers & Life Science companies execute strategic ABM programs.
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Sales Hacker
One of the key ways to convert high-value accounts into customers is with Account Based Marketing (ABM). ABM is a new motion for many sales and marketing teams, but getting started with ABM still can be easy with a few foundational tools. At Intercom, we built out ABM and outbounding motions using outside tools and our own ABM features within our Intercom product. Throughout the process, we’ve learned some of the best ways to drive even more value from ABM using live chat.
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Kapost
Webinar Highlights: The role of content creators and strategists in ABM, Which metrics you need to track, How to fit ABM into your existing content strategy. Content: A Crucial Part of Account-Based Marketing. The marketing world has been abuzz about ABM for years, but what will implementing account-based marketing mean for your team? Will shifting priorities change the demands placed on your content creators? How will it shift your strategic planning.
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We hear a lot about creating personalized experiences for buyers from a marketing perspective, but we often forget about how important it is for sales, too.
Account-based selling is all about putting more energy into the accounts that give your company more revenue. Because who doesn’t want that?
On May 19, we’re joining forces with 6sense to give you the simplified account-based framework your sales team needs.
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