Personalization is top of mind for many organizations – 67 percent of marketers are pursuing personalization today. And although personalization is critical to engaging audiences in an increasingly competitive digital landscape, it’s challenging for organizations to understand where exactly to start. In the first portion of this
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Marketing leaders are constantly exploring new ways to build relationships and get in front of customers. Differentiating from competitors to initiate more conversations, building deep relationships, and driving revenue with top tier high value accounts are always top of mind. So what should you be investing in 2023 to hit your targets?
In this session, Jessica Ovalle Fisher, Director of Demand Generation at Sendoso, goes over how to engage and convert target accounts with personalized gifts that set you apart from the competition.
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Pardot
Join us as we partner with Demandbase to understand how to harness the power of CRM, ABM and marketing automation to land more prospects and retain more customers. Hear how Pardot and Demandbase join forces to help customers create successful ABM strategies.
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Join us for How to Build a High-Converting Lead Magnet, a free (no-pitch/no-sales) webinar with demand generation expert Kenda Macdonald.
Some lead magnets are far better than others.
And good lead magnets should do much more than attract your prospects and collect leads.
Join us for this practical and actionable webinar, and learn how to create high-converting lead magnets that:
Progressively profile your prospects and give you data to support them on their buying journey
Educate prospects on your solutions and give you a healthy bump in average order value (AOV)
Move your leads from marketing qualified leads (MQL) to sales qualified leads (SQL) and increase your sales conversations
Address objections early so your sales department can convert more prospects into happy customers
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