#FlipMyFunnel – B2B Marketing & Sales Conference

This isn't your run-of-the-mill conference. It's a game-changer, tailor-made for AEC firms. It's a first-of-kind conference that will bring together AEC marketing principals and marketing industry experts to dive headfirst into everything digital—AI, proposal automation, SEO, SEM, Google Display, media buying, video, podcasting, you name it. If it's online and can boost your company's 3Rs—Reputation, Relationships, and Revenue—it's on our agenda.

The event offered 4 content streams for delegates to customize their agendas, with leading martech experts to keep attendees up to date. It brought together 300 B2B digital marketing peers for interactive sessions, networking, and access to cutting-edge digital solutions. Keynote speakers discussed AI in B2B marketing.

The CMO Inspired Summit is an immersive business experience for high-level executives from the industry of Marketing. This full day of thought-leadership workshops, strategic meetings and networking sessions provides attending executives with a platform to build important business relationships, gain knowledge and solve their latest business challenges. We host some of the UK and Ireland’s leading industry experts to educate senior delegates through a programme of panel discussions, inspirational keynotes and engaging masterclass sessions across two industry tracks: B2B marketing, and B2C marketing. The agenda focuses on important trends in Customer Experience; Personalisation and Content; AI, Data, Social and Mobile; and the Future of Sales and Marketing Technology.

Are you confident that account-based marketing is the right strategy for your organization, but don’t know how to get started? Are you looking for actionable advice and a concrete plan that doesn’t require investing thousands of dollars in software out of the gate? If so, this workshop is for you. Agenda: What is ABM? A clear and concise definition Making the case for ABM at your organization The difference between demand generation and ABM Target account identification Three different types of ABM and how to pick the right one for you The pipeline approach to sustainable ABM programs Persona definition and the role personas play in a successful ABM program Stage and play definition Account disposition and nurturing Sales outreach structure Mapping messaging, content and channels to the buyers’ journey Measuring success and applying continuous improvement