4 Ways to Nurture Marketing Qualified Leads into Sales Qualified Leads

A common mistake in inbound marketing is oftentimes made by focusing solely on the top of the funnel. While publishing blog articles and ramping up your social media efforts are integral parts of creating a working sales funnel, you won’t close any deals if you don’t focus on these contacts after their initial conversion. Once you start diving into lead nurturing, it can easily become overwhelming to try and hash out the best way to set up workflows and move your leads further down the funnel. At the end of the day, however, you’re not going to close any more deals without focusing on your qualified leads and bottom-of-the-funnel offers. Here are four specific ways to nurture marketing qualified leads into sales qualified leads