CORE ABM

ABM Market Research Report: Market Status, Market Size, Market Growth

Orbis Market Reports | March 30, 2021

The Worldwide Account-Based Marketing (ABM) market research report gives a careful analysis of the market status, market size, market growth, share, trends, and cost structures. The report likewise gives key market drivers and difficulties alongside the top players. The worldwide Account-Based Marketing (ABM) market report additionally clarifies strategic assessment and analysis of the conjecture time frame and anticipated growth.

The focal point of the Account-Based Marketing (ABM) market report is the serious climate and future patterns alongside pivotal factors and difficulties which additionally incorporate market size, modern prospects, and new item/new undertaking improvement openings. This report offers a SWOT analysis alongside statistical data and revenue shares of the Account-Based Marketing (ABM) market. The Account-Based Marketing (ABM) market report conveys a wide scope of data of different parts of the Account-Based Marketing (ABM) industry like the growth strategies, segmentation by item type, applications, locales, and vital participants. Alongside central participants, the Account-Based Marketing (ABM) market report incorporates organizational viewpoints and marketing strategies of the main organizations.

The exploration report on Account-Based Marketing (ABM) market incorporates the effect of COVID-19 on Account-Based Marketing (ABM) market and the post pandemic strategies for recuperation alongside expected growth and regional analysis. Both long haul and transient point of view of the pandemic is clarified in the Account-Based Marketing (ABM) market report. Its impact on the business chain and industry request is likewise shared. An outline of the pre-pandemic and post-pandemic market status is dissected. Factual and provincial analysis done in the Account-Based Marketing (ABM) market comprises of the import/export utilization up until now and post COVID-19, market interest figures, cost design and changes, market share, strategy execution and new strategies and arrangements value, income, and gross edges. Segmentation of the Account-Based Marketing (ABM) market based on the application is finished by type and application, alongside end-client requests. An ordered data portfolio on organizations and firms and areas are likewise remembered for the report.

About Orbis Market Reports
With unfailing market gauging skills, has been excelling in curating tailored business intelligence data across industry verticals. Constantly thriving to expand our skill development, our strength lies in dedicated intellectuals with dynamic problem solving intent, ever willing to mold boundaries to scale heights in market interpretation.

Spotlight

Calculating ROI has become a requirement for any corporate investment, across all business functions. Gone are the days when B2B marketers could attribute their spend to “branding.” Today, they’re being forced to provide concrete spend-to-revenue analysis to justify their investments in people, technologies – and really, every inch of their marketing efforts. So the pressure is on (and heavier than ever) for B2B marketers to make super smart decisions about where they put their money.


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ABM ACCOUNTS

With New Sales Insights Solution, RollWorks Helps HubSpot® Users Turn Marketing Customization into More Powerful Sales Impact

RollWorks | June 29, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today furthered its commitment to adding more utility for HubSpot users. Sales Insights for HubSpot is a new ABM tool that uses data science to uncover account engagement signals that help B2B marketers and sales teams drive and prioritize opportunities. B2B sales and marketing teams want to know who is researching and engaging with their brand; by not having this information, aligning marketing programs with sales action is a huge challenge. 58% of B2B teams say they are not at all or only somewhat confident in their organization's ability to accurately deliver an inbound lead from a marketing program to the right salesperson. And 43% of marketers say one of their biggest database issues is that data is siloed, with another 40% claiming not enough data on current customers. RollWorks Sales Insights for HubSpot solves these issues by using data science to provide a 360-degree view of accounts throughout the buying journey, helping teams eliminate the guesswork and create more timely and efficient sales outreach. "There's a difference between 'pipeline' and 'pipedream.' I prefer the former," said Shawn Cook, VP of Sales at RollWorks. "There's a difference between 'pipeline' and 'pipedream.' I prefer the former," said Shawn Cook, VP of Sales at RollWorks. "When my sales teams know who and what content a prospect is engaging with, they can take on the role of trusted advisor and advance the conversations with the accounts that are likely to buy from us. Sales needs to not only know what the content is but also why that piece of content was created. This is where the alignment is magnified." Sales Insights for HubSpot: Account Spike + More One unique feature of Sales Insights for HubSpot is Account Spike, which uses a data science model to flag accounts spiking in engagement compared to that account's engagement baseline. Sales Insights then visualizes these spiking accounts and contacts insights within HubSpot. By uncovering signals of an account's engagement with a company's website and ads, Account Spike can help sales teams prioritize accounts for outreach and trigger marketing programs. Additional features and benefits of Sales Insights for HubSpot: De-anonymize existing HubSpot CRM contacts and surface engagement spike details that allow sales reps to personalize outreach. Automate email alerts to sales teams when accounts are spiking in engagement. Identify accounts that are spiking in engagement but not assigned to allow sales managers to route accounts to sales reps for follow up. Provide engagement spike data so marketers can analyze what actions are leading to engagement surges to optimize their ABM strategy. Build workflows to nurture engaged accounts off of engagement spike data. "RollWorks' Sales Insights for HubSpot solution is a game changer for our business. Our website attracts thousands of visitors daily, and not all of them sign up to try the app, which is why the daily spiking activities feature is incredibly valuable," said Vinh Pham, Senior Demand Generation Manager for When I Work. "Not only does it enable us to see who is checking out our site, but also lets the seller know when the prospect has enough activities to trigger a spike signal and notify sellers the next day so they can start their outbound sequences." "I'm incredibly excited about today's news as RollWorks continues to invest in our solutions as a HubSpot App partner for mutual customers looking to bring ABM excellence to their inbound strategies. We've proven the power of HubSpot's foundational inbound marketing with RollWorks' highly-targeted ABM capabilities," said Mike Stocker, VP of Partnerships at RollWorks. "Now, with Sales Insights for HubSpot, marketing and sales can be in lock step as they prioritize and personalize their programs and outreach to optimize their ABM strategy." The launch of Sales Insights for HubSpot further strengthens the partnership between RollWorks and the CRM platform for scaling companies. In April, RollWorks surpassed 500 installs of its HubSpot integration in the HubSpot App Marketplace, marking 150% more than the nearest ABM competitor. This September, look for RollWorks at HubSpot INBOUND® 22 in Boston. Visit www.rollworks.com to learn more about how Sales Insights for HubSpot can drive more value for your ABM programs. About RollWorks RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks' solutions address the needs of organizations large and small — from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.

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ACCOUNT BASED DATA

Contentgine Employs Artificial Intelligence and Machine Learning to Analyze Most Popular AI Content Among B2B Decision Makers

Contentgine | May 31, 2022

Contentgine®, the world leader in content-based marketing, today released its latest "Top 5" research ranking the most popular artificial intelligence (AI) content consumed by B2B decision makers and analyzed by its Content Indication Platform (CIP). To determine the category leaders, Contentgine's CIP employed machine learning and AI to examine content consumption across more than 3000 AI case studies, research papers, and eBooks syndicated from the world's largest B2B library. "AI software is not only a category in and of itself, but it is also a core component of other categories," said "Top 5 in 15" Series Host Robert Rose, best-selling author and chief strategy advisor for the Content Marketing Institute. "AI software is not only a category in and of itself, but it is also a core component of other categories," said "Top 5 in 15" Series Host Robert Rose, best-selling author and chief strategy advisor for the Content Marketing Institute. "We're talking about the core component of AI software that may or may not be embedded into other solutions to achieve advanced automation, decision insights, predictive measurement, targeting, personalization, content management, and conversational interfaces. Given the vast interest in this topic today, it's wonderful to see so many well performing assets available to decision makers." The Top 5 companies comprising the AI best-in-content chart include: #1 – Amazon Web Services – eBook: The Machine Learning Journey #2 – Alteryx – eBook: Analytic Process Automation: The Convergence of Analytics, Data Science and Process Automation #3 – DataRobot – eBook: AI: The Next Frontier for Healthcare Providers #4 – Pythian – Case Study for Canadian mining company Teck: Data Science Keeps World's Biggest Trucks Rolling #5 – Snowflake, in conjunction with Amazon Web Services – eBook: Machine Learning Within Reach The detailed findings are available in a new "Top 5 in 15" video as well as the "Top 5 Resource Center," where best practices, differentiators and commonalities are explored among the Top 5 category leaders. According to Rose, as businesses undergo digital transformation, there is a voracious appetite for AI education. Four of the top five most popular assets are eBooks, driving the actual value of AI to help businesses understand why and where they should invest in this advanced technology. "Marketers are putting artificial intelligence and machine learning tools to work to create and sustain smarter programs for better demand generation and content indication," said Ian Dix, chief marketing officer for Contentgine. "Contentgine's CIP analyzes content performance across more product categories than other leading content demand gen and account based marketing (ABM) platforms to provide a wealth of first-person leads and a tool for gauging how our clients' content performs versus their competitors. It's a game changer moving from content marketing to intent marketing by gaining a better understanding of who is choosing to engage with what content and why." CIP mines one billion engagement signals quarterly from content interactions with the world's largest B2B library of more than 500,000 case studies, white papers, and eBooks to deliver advanced market intelligence. The platform identifies personalized content consumption patterns of tens of millions of professionals to determine 360-degree intent—with complete contact, company, and content consumption visibility. In addition, because Contentgine knows the exact asset consumed, it provides industry-leading content intelligence, comparing performance within product categories to give organizations more insights into how their content compares to competitors. Recent "Top 5 in 15" video episodes focus on popular topics such as software-defined wide area networking (SD-WAN), customer relationship management (CRM) and data analytics. In addition to videos, Contentgine has published a Top 5 resource center, featuring content-based marketing insights around these topics and more including cloud infrastructure monitoring, database solutions, and AP automation. About Contentgine Contentgine is a leader in content-based marketing, content syndication, intent marketing and demand generation. The company is witnessing explosive growth by utilizing a unique way of offering business solution information to business professionals. Its unique Perpetual Engine syndicates content from Contentree, the world's largest business-to-business (B2B) library to engage with the right audience at the right time. The industry's first Content Indication Platform (CIP) analyzes content consumption and intent to produce the most precise first-person intent data for advanced, actionable insights. For more information, visit www.contentgine.com. Follow us on LinkedIn.

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CORE ABM

Intellimize Releases AI Powered Copy Suggestions for Marketers to Instantly Personalize Websites That Convert More

Intellimize | August 05, 2022

Intellimize, marketing's most intelligent website conversion and dynamic personalization platform, today unveiled many new capabilities to provide greater scale, speed, and agility for leaner marketing teams. "As marketers are squeezed to deliver more performance, we've made it easier for them to do more with less. Our latest enhancements make it easy for marketers to brainstorm great, persuasive copy that converts. We've also added turnkey A/B testing, account based marketing, and rules based personalization so marketers can run every kind of conversion rate optimization with Intellimize," said Guy Yalif, CEO and co-founder. "As marketers are squeezed to deliver more performance, we've made it easier for them to do more with less. Our latest enhancements make it easy for marketers to brainstorm great, persuasive copy that converts. We've also added turnkey A/B testing, account based marketing, and rules based personalization so marketers can run every kind of conversion rate optimization with Intellimize," said Guy Yalif, CEO and co-founder. This release extends Intellimize's previous no code personalization feature release in June with: Intelligent AI-powered copy suggestions to help marketers beat writer's block and quickly inspire better quality website headlines, copy, calls to action, and other text content. Simplified A/B testing, making it fast and easy to find the single best performing verison of a website with confidence, such as choosing between two different signup flows. Enhanced rules based personalization (RBP), making it easy to deliver the right experience to each customer segment, such as showing the largest discounts only to the best certain customers. Scalable account based marketing (ABM), enabling account-by-account personalization in minutes, such as showing an account-specific welcome video to each top named account. A 75% faster dashboard, making it even easier for marketers to create unlimited personalization variations in minutes. "As the economy continues to change and buyer behaviors become less predictable we've armed our customers with the website optimization and dynamic personalization tools they need to provide exceptional personalized experiences that convert more business," said Yalif. "That's a universal goal of every brand which has never been more critical than now." Intellimize is the only website conversion optimization platform that places machine learning based optimization, called Continuous Conversion™, user-friendly A/B testing, rules based personalization, scalable account based marketing, and AI powered text suggestions in the hands of marketers. About Intellimize Intellimize enables companies to get more out of their website by converting more of their traffic into results they care about like more revenue, more customers, and more leads to sales. Our Continuous Conversion™ platform powers high converting websites by using machine learning and marketers' creative ideas to optimize website experiences for each unique visitor every time. Conversion-obsessed marketers at Okta, Sumo Logic, Gong, Tableau, Dermalogica, Drift, and more use Intellimize to deliver more revenue, more customers, and more leads to sales. We're headquartered in San Mateo, CA and are backed by leading investors including Cobalt Capital, Addition, Amplify Partners, Homebrew, and Precursor Ventures. Learn more on the Intellimize website or follow us on LinkedIn, Twitter, or Facebook.

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ACCOUNT BASED DATA

Hunter & Bard Joins the Folloze as a Service Technology (FaaST) Agency Program to Optimize ABM-driven Buyer Journeys

Folloze, Hunter & Bard | June 27, 2022

Folloze and Hunter & Bard, a leading account-based marketing (ABM) agency, announced a partnership today that will bundle the Folloze B2B Buyer Experience Platform with Hunter & Bard’s extensive ABM services. Hunter & Bard will join the Folloze as a Service Technology (FaaST) program, bringing data-driven marketing engagement, personalization and turnkey campaign activation to the agency’s clients that need ABM expertise and deployment. “Most of our clients want to scale their ABM efforts quickly, but lack the time or internal resources to do so. They want to hit the ground running with an expert ABM team,” said Shira Abel, founder and CEO of Hunter & Bard. “Most of our clients want to scale their ABM efforts quickly, but lack the time or internal resources to do so. They want to hit the ground running with an expert ABM team,” said Shira Abel, founder and CEO of Hunter & Bard. “With Folloze as our backbone, we’re able to deliver great sales and marketing results by building out the right target lists, rolling out strategic content on Folloze Boards, and orchestrating account engagement and reporting. We make it fast and easy, and Folloze helps us get it done.” Going to Market ‘FaaST’ with Folloze-powered Buyer Experiences The FaaST program was created to help marketing agencies spin up Folloze Buyer Experience instances with a turnkey ABM package that agencies can fully manage themselves on behalf of their clients. “Our FaaST capabilities give agencies like Hunter & Bard the opportunity to scale their services and give them control over how they build Folloze Boards with their clients,” said Randy Brasche, vice president of marketing with Folloze. “And we bring our expertise with B2B buyer engagement to the table to help agencies grow their ABM businesses.” For Hunter & Bard, it’s all about helping their clients get better close rates for their marketing and sales opportunities. “Folloze is a great facilitator on multiple levels of engagement,” Abel said. “From building lists and segmenting the right content, to targeting messaging and sending out compelling, personalized campaigns, our clients are getting significantly higher open rates than on typical, broad-based campaigns — and much higher closed-win rates. One of our clients has seen close rates go from 39 percent with general marketing to 90 percent with the better-targeted programs we produced for them through Folloze.” Hunter & Bard clients can also create online ad programs that link directly to their Folloze Boards and drive campaign rollout. “Once those opportunities come in, we can quickly put together targeted outbound campaigns based on where the opportunity came from, which have produced some very nice results. Nothing is better for the outbound list build and directing emails to content than Folloze.” Improving Sales Team Orchestration and Optimization Another key area for Hunter & Bard’s clients is optimizing and orchestrating sales team activity. “No sales rep wants to waste time with bad leads that come from a poorly-targeted ABM program,” Shira said. “We’re out to help change sales team behavior and help them prioritize their time.” With Folloze, sales reps can not only see who's active, but also see intent signals related to what they're searching for, which prospects clicked through on an email and when, what content they clicked on, and how long they engaged. Building a Foundation for Better ABM Consulting and Programs “At Hunter & Bard, we’re getting more and more creative with enablement and engagement,” Abel said. “We’re optimizing our targeting with curated content, and our Folloze Boards are beautiful. But for our clients, it means they get the results they’re looking for; they get the wins, and they get the promotion.” “I do a lot of teaching and mentoring on the ABM front, and Folloze is an invaluable tool for doing ABM the right way,” concludes Abel. “And I can’t say enough about the team support at Folloze. We love working with them.” About Folloze Folloze, the easiest and most powerful B2B Buyer Experience Platform, is used by B2B marketing, sales, and revenue teams. Requiring no code, Folloze empowers any marketer to easily build data-driven, highly engaging, personalized content destinations across the entire B2B buyer journey to drive deeper account engagement and revenue growth. Top B2B brands, including Oracle, Google Cloud, Cisco, Autodesk, MetLife, and UL trust Folloze to boost customer engagement, revenue growth, and expansion across their target accounts. To learn more, visit https://www.folloze.com/. About Hunter & Bard Hunter & Bard is an award-winning agency of enterprise marketers and designers who focus on high-ACV Account-Based Marketing (ABM). The agency works between product marketing and sales to analyze competitors, create strategic messaging, build sales-enablement materials, and design and orchestrate successful ABM programs. Hunter & Bard is a WBENC-certified Woman-Owned Small Business and was named Siemens’ Small and Diverse Supplier of the Year for 2021. To learn more, visit https://hunterandbard.com/.

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Spotlight

Calculating ROI has become a requirement for any corporate investment, across all business functions. Gone are the days when B2B marketers could attribute their spend to “branding.” Today, they’re being forced to provide concrete spend-to-revenue analysis to justify their investments in people, technologies – and really, every inch of their marketing efforts. So the pressure is on (and heavier than ever) for B2B marketers to make super smart decisions about where they put their money.

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