Adobe symposium highlights importance of 'experience' in today's marketing scenario

Adobe symposium 2019 'The digital Conference' was indeed the place to be for digital media marketers and advertising professionals. The conference, held on Tuesday, showcased how Adobe, along with its key strategic partners, offers innovative solutions to brands with a range of products and services. From digital interface displays to demonstrations on key Adobe campaigns and functionalities suitable for all industry skills sets, the conference included a gamut of product showcases. The keynote knowledge sessions from eminent industry professionals and marketing heads highlighted the innovative solutions that Adobe provides to brands to articulate data, both traditional and digital, based on the consumers web activities, behaviour and choices. Addressing the audience, Kulmeet Bawa, Managing Director, Adobe India & South Asia, said, "Adobe’s vision of changing the world through digital experiences has perhaps never been more relevant than it is today. At Adobe, we are uniquely positioned because of our advantage to provide both, the ‘art’ and the ‘science’ of digital experiences. We enable our customers to work across the content workflow--from inspiration, to planning, to creation and delivery, to management and measurement." "India has been at the world’s centre stage for quite some time now. Our rapid digitisation drive, the leapfrog to mobile-only strategy, and of course the vast population of millennials continue to make India an immensely attractive nation. It is amazing to see how our economy has matured, and is well on its way to reach the trillion-dollar prophecy by 2025. Adobe India continues to be one of the most exciting and fastest growing markets for us globally," Bawa added.