Adobe Systems Riding Strong Tailwind In Online Marketing

Adobe Systems (ADBE) stock notched a record high for the second straight day on Thursday over enthusiasm for the company's beat-and-raise Q3 report. The maker of digital media and marketing software saw its stock climb as high as 108.50 on the stock market today, a fresh intraday peak, closing up 0.1% at 107.92. Adobe rose 7.1% on Wednesday. IBD'S TAKE: Adobe Systems stock has an IBD Composite Rating of 89, meaning it has outperformed 89% of stocks in key metrics over the past 12 months. To learn more about Adobe stock, visit the IBD Stock Checkup. "We're in a market that has a very strong tailwind right now," Adobe Chief Financial Officer Mark Garrett told IBD. Companies of all stripes are going through a digital transformation in how they interact with customers, he said. Adobe helps companies create compelling digital content and provides online marketing tools to reach the right customers through the right experiences, Garrett said. In recent years, those experiences increasingly have been occurring on mobile devices.