Demonstrated ROI Will Drive Predictive Marketing Analytics Adoption

Predictive marketing analytics is gaining traction and will continue to do so as B2B marketers believe in the perceived benefits: increased program efficiency and returns on marketing investments. As marketing matures, these predictive capabilities give B2B marketers insights into a company’s purchase propensity including the individual members that comprise the purchase process. How does your predictive marketing analytics solution increase the effectiveness and efficiencies of marketing programs? Predictive marketing analytics is here to stay. While providers of Predictive Marketing Analytics for B2B marketers are beyond their infancy, it will still be a decade before these solutions are mainstream.