Facebook Introduces New Premium Ads for Targeted Marketing

The primary way in which Facebook earns money is by selling ads, and it is upping its game in terms of the quality of ads that it allows marketers and brands to offer users of the social media platform. At a recent event, Facebook provided some more information about how videos will be incorporated into potential marketing strategies that brands and agencies can implement on the platform, and how this could lead to more direct marketing as well as higher end targeting than was the case previously.