How to Personalize Emails Based On What You Know

With every visit your knowledge of this customer grows and grows. The first time they shopped at your business you discovered what products they like; the next time it was the name of their dog. Now, you know what they do for a living, how they say goodbye with some well-timed finger guns, and why their dream of having a puppy was never fulfilled. (They’re allergic). This knowledge is where the power of a small business lies and where no large business, even with a seemingly endless marketing budget, can come close. You can use your special knowledge of your customers to talk with them one-on-one in your email marketing, taking your personalization to the next level.