How to Write For A B2B Audience in 2017
Business 2 Community | August 17, 2017
There’s a massive difference between writing for B2C and B2B audiences – because the audiences themselves are quite different.B2B audiences are less varied – in terms of preferences, demographics, desires, and pain points. B2C audiences can come from anywhere, but B2B ones are usually purchasing decision-makers in an organization.‘Fun’ isn’t as important in B2B – B2C audiences respond to humor, fun and creativity. With B2B, the message is more important than the humor.