Salesforce Seeks To Further Marketing Ties With The CMO Club Acquisition

Salesforce | March 06, 2020

In a move designed to strengthen its commitment to serving the marketing sector, Salesforce acquired The CMO Club, according to a post on its website. The CMO Club is a member-based community of CMOs and marketing leaders, with more than 30 global chapters and 650-plus members from leading global brands. As a result of the acquisition, Salesforce and The CMO Club will jointly offer digital platforms, programs and events for marketers, the statement noted.

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Artificial intelligence can conduct time-consuming admin tasks in a flash, enabling your team to focus their efforts on the processes within account-based marketing that require their direct input.In this video, discover five ways that AI can be leveraged to help your business get the most from an ABM strategy.


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CORE ABM

MRP to Host Live Webinar on Enterprise ABM Featuring Leading Research Analyst

MRP | May 26, 2022

MRP, the only enterprise-class account-based sales and marketing platform, today announced a live event, The Role of ABM Technologies in the Enterprise, with our guest Forrester Principal Analyst Malachi Threadgill. Hosted by MRP, the webcast will provide actionable insights from Forrester’s research and walk attendees through the key considerations enterprises need to look for when evaluating and implementing ABM platform capabilities. The 60-minute webinar takes place Tuesday, June 7, 2022, at 2:30 pm EDT. Registration is now open. “Account-Based Marketing has different requirements for success based on the company's size and complexity of the business,” said Mark Ogne, CMO of MRP and founder of the ABM Consortium. “Account-Based Marketing has different requirements for success based on the company's size and complexity of the business,” said Mark Ogne, CMO of MRP and founder of the ABM Consortium. “Larger organizations must take into consideration a myriad of solutions, business units, and buying groups. We’re excited to host Malachi to provide enterprise marketers with access to ABM data, insights, and strategies unique to their specific needs and goals.” According to the Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022, ABM has become a critical part of B2B marketers’ strategies in the past five years. However, the report also notes that the ABM platform market has consolidated and matured to the point that it’s hard to distinguish between each vendor’s unique offerings. To complicate things further, each organization has individual and very specific needs based on the people, processes, and technologies they have in place -- and enterprises have the most to win and lose. In this session, Forrester analyst Threadgill will share why enterprises need to look at ABM platform capabilities from a different lens and interpret recent Forrester research with a focus on the specific needs of large global organizations. Key areas of discussion include: Enterprise Administration: The ability to operate in a single platform, share insights and measurement, and execute programs independently or in concert with SMEs. Advanced-Data Management: Recompose account-based data from contact-based systems to a central source of account truth. Intelligent Insights: Next generation of intent and predictive analytics can identify signals across the buyer journey with AI that prescribes next best actions. Omnichannel Orchestration: Coordinate content and messages across channels with real-time insights and lightning-fast ML that influences the buyers’ journey. Revenue-Based Metrics: Account-level measurement and drilling down from programs to tactics. MRP is committed to supporting enterprise marketing success with the technology, tools, and resources that marketers need to thrive in today’s enterprise operating environment. Recently named a leader in the Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022, MRP’s unique attribution capabilities that connect individual channels to ABM-influenced pipelines and customers' praise of its multitenant capabilities and global support were both noted in the report. About MRP MRP Prelytix is the only enterprise-class predictive account-based sales and marketing platform. For organizations that serve multiple partners, lines of business, geographies, or industries, MRP Prelytix empowers sales and marketing teams to simplify their environment’s complexity and produce measurable and high-performance conversion, pipeline velocity and closed revenue. Applying the industry’s only real-time predictive analytics and data management, we fuel over 1,000 ABM engines across six continents to coordinate, execute, and optimize their ABM programs using eight channels produced in 20 languages. Powered by KX, Prelytix sits on top of the fastest streaming analytics database in the world. For more information, visit: www.mrpfd.com.

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ZoomInfo Earns Top Spot in 25 G2 Grids for Fifth Consecutive Quarter

ZoomInfo | April 07, 2022

ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced that it has earned the top spot on 25 grids in G2’s Spring 2022 Grid® Reports. ZoomInfo continued its streak of market leadership, collecting at least 25 No. 1 rankings in each of the last five Grid Reports, including the overall Buyer Intent Data Tools category along with the top spot in every Lead Capture, Lead Intelligence, and Marketing Account Intelligence category. “Our customers expect best-in-class solutions to funnel their revenue growth and we strive to deliver on that expectation,” said ZoomInfo Founder and CEO Henry Schuck. “Our customers expect best-in-class solutions to funnel their revenue growth and we strive to deliver on that expectation,” said ZoomInfo Founder and CEO Henry Schuck. “It’s affirming to see that our customers are already benefiting from RevOS, our newly-introduced modern revenue operating system, with the consistently positive reviews they’re sharing.” For the eighth straight quarter, ZoomInfo was listed as the No. 1 Enterprise solution in all three of the Sales Intelligence, Market Intelligence, and Marketing Account Intelligence sections. Also of note: ZoomInfo has topped at least 19 different grids for seven consecutive quarters. ZoomInfo maintained the top spot in both the Overall and Mid-Market grids of Marketing Account Intelligence for the 17th consecutive quarter. ZoomInfo was named the No. 1 Enterprise solution in six different sections. 37 of ZoomInfo’s 43 rankings were in the top-two on their grid. Chorus by ZoomInfo appeared on 15 grids and maintained its No. 1 Enterprise positions in both Conversation Intelligence and Sales Coaching. Engage by ZoomInfo climbed to the No. 1 spot in the Auto Dialer Small Business grid, one of its 15 grid appearances. The Spring 2022 Grid® Reports are based on G2’s unique algorithm, which calculates customer satisfaction and market presence scores in real-time. Based on user reviews and data aggregated from online sources and social networks, ZoomInfo’s high placement in these categories underscores the ways in which best-in-class data feeds every step of a sales and marketing professional’s workflow, and reveals the need for an automated pathway to go-to-market intelligence. No. 1 Placements (25) Lead Capture Lead Capture: Enterprise Lead Capture: Mid-Market Lead Capture: Small Business Lead Intelligence Lead Intelligence: Enterprise Lead Intelligence: Mid-Market Lead Intelligence: Small Business Marketing Account Intelligence Marketing Account Intelligence: Enterprise Marketing Account Intelligence: Mid-Market Marketing Account Intelligence: Small Business Market Intelligence Market Intelligence: Enterprise Market Intelligence: Mid-Market Email Verification Email Verification: Mid-Market Email Verification: Small Business Lead Mining Lead Mining: Mid-Market Lead Mining: Small Business Buyer Intent Data Tools Buyer Intent Data Tools: Mid-Market Account Data Management: Enterprise Sales Intelligence: Enterprise No. 2 Placements (13) AI Sales Assistant AI Sales Assistant: Enterprise AI Sales Assistant: Mid-Market AI Sales Assistant: Small Business Account Data Management Account Data Management: Mid-Market Account Data Management: Small Business Sales Intelligence Sales Intelligence: Mid-Market Sales Intelligence: Small Business Visitor Identification Visitor Identification: Mid-Market Market Intelligence: Small Business Other Placements (5) Recruiting Automation Recruiting Automation: Enterprise Recruiting Automation: Mid-Market Recruiting Automation: Small Business Visitor Identification: Small Business About ZoomInfo ZoomInfo (NASDAQ: ZI) is a leader in modern go-to-market software, data, and intelligence for more than 25,000 companies worldwide. ZoomInfo’s revenue operating system, RevOS, empowers business-to-business sales, marketing, operations, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. With integrations embedded into workflows and technology stacks, including the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. ZoomInfo emphasizes GDPR and CCPA compliance. In addition to creating the industry’s first proactive notice program, the company is a registered data broker with the states of California and Vermont. Read about ZoomInfo’s commitment to compliance, privacy, and security. For more information about ZoomInfo’s leading go-to-market software, data, and intelligence, and how they help sales, marketing, operations, and recruiting professionals, please visit www.zoominfo.com.

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Demandbase Recognized with Four "Top Rated" Awards by TrustRadius

Demandbase | May 18, 2022

Demandbase, the Smarter GTM™ company for B2B brands, announces that TrustRadius has recognized it with four Top Rated awards. Demandbase received the honor in the Account-Based Marketing (ABM), Intent Data, Market Intelligence, and Sales Intelligence categories. This is the second year in a row that Demandbase has received TrustRadius' Top Rated awards. It's a testament to the way in which its technology scores high with customers for its functionality, ease of use, and ability to drive results. "There's no greater compliment for us as a company or for our products than to receive Top Rated awards in these important categories, The fact that these awards are purely driven by vetted customer ratings means that we're doing our job of equipping B2B companies with what they need to execute a successful go-to-market. Thank you to our customers for your support and trust in us, and to TrustRadius for the recognition." Jon Miller, chief marketing officer of Demandbase Since 2016, the TrustRadius Top Rated Awards have become the B2B industry's gold standard for unbiased recognition of technology products. Based entirely on customer feedback, they have never been influenced by analyst opinion or status as a TrustRadius customer. The methodology and scoring that TrustRadius uses to determine Top Rated winners can be found here. "Demandbase won Top Rated Awards in Account-Based Marketing (ABM), Intent Data, Market Intelligence, and Sales Intelligence software categories in 2022," said Megan Headley, VP of Research at TrustRadius. "Demandbase earned these Top Rated awards based directly on feedback from their customers. Reviewers on TrustRadius value the intent data insights, account-level analytics, automation, accuracy of contact information, account targeting early in the buying cycle, and as a source of truth for market insights and customer prospecting." About Demandbase Demandbase is Smarter GTMTM for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action.

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ABM ACCOUNTS

With New Sales Insights Solution, RollWorks Helps HubSpot® Users Turn Marketing Customization into More Powerful Sales Impact

RollWorks | June 29, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today furthered its commitment to adding more utility for HubSpot users. Sales Insights for HubSpot is a new ABM tool that uses data science to uncover account engagement signals that help B2B marketers and sales teams drive and prioritize opportunities. B2B sales and marketing teams want to know who is researching and engaging with their brand; by not having this information, aligning marketing programs with sales action is a huge challenge. 58% of B2B teams say they are not at all or only somewhat confident in their organization's ability to accurately deliver an inbound lead from a marketing program to the right salesperson. And 43% of marketers say one of their biggest database issues is that data is siloed, with another 40% claiming not enough data on current customers. RollWorks Sales Insights for HubSpot solves these issues by using data science to provide a 360-degree view of accounts throughout the buying journey, helping teams eliminate the guesswork and create more timely and efficient sales outreach. "There's a difference between 'pipeline' and 'pipedream.' I prefer the former," said Shawn Cook, VP of Sales at RollWorks. "There's a difference between 'pipeline' and 'pipedream.' I prefer the former," said Shawn Cook, VP of Sales at RollWorks. "When my sales teams know who and what content a prospect is engaging with, they can take on the role of trusted advisor and advance the conversations with the accounts that are likely to buy from us. Sales needs to not only know what the content is but also why that piece of content was created. This is where the alignment is magnified." Sales Insights for HubSpot: Account Spike + More One unique feature of Sales Insights for HubSpot is Account Spike, which uses a data science model to flag accounts spiking in engagement compared to that account's engagement baseline. Sales Insights then visualizes these spiking accounts and contacts insights within HubSpot. By uncovering signals of an account's engagement with a company's website and ads, Account Spike can help sales teams prioritize accounts for outreach and trigger marketing programs. Additional features and benefits of Sales Insights for HubSpot: De-anonymize existing HubSpot CRM contacts and surface engagement spike details that allow sales reps to personalize outreach. Automate email alerts to sales teams when accounts are spiking in engagement. Identify accounts that are spiking in engagement but not assigned to allow sales managers to route accounts to sales reps for follow up. Provide engagement spike data so marketers can analyze what actions are leading to engagement surges to optimize their ABM strategy. Build workflows to nurture engaged accounts off of engagement spike data. "RollWorks' Sales Insights for HubSpot solution is a game changer for our business. Our website attracts thousands of visitors daily, and not all of them sign up to try the app, which is why the daily spiking activities feature is incredibly valuable," said Vinh Pham, Senior Demand Generation Manager for When I Work. "Not only does it enable us to see who is checking out our site, but also lets the seller know when the prospect has enough activities to trigger a spike signal and notify sellers the next day so they can start their outbound sequences." "I'm incredibly excited about today's news as RollWorks continues to invest in our solutions as a HubSpot App partner for mutual customers looking to bring ABM excellence to their inbound strategies. We've proven the power of HubSpot's foundational inbound marketing with RollWorks' highly-targeted ABM capabilities," said Mike Stocker, VP of Partnerships at RollWorks. "Now, with Sales Insights for HubSpot, marketing and sales can be in lock step as they prioritize and personalize their programs and outreach to optimize their ABM strategy." The launch of Sales Insights for HubSpot further strengthens the partnership between RollWorks and the CRM platform for scaling companies. In April, RollWorks surpassed 500 installs of its HubSpot integration in the HubSpot App Marketplace, marking 150% more than the nearest ABM competitor. This September, look for RollWorks at HubSpot INBOUND® 22 in Boston. Visit www.rollworks.com to learn more about how Sales Insights for HubSpot can drive more value for your ABM programs. About RollWorks RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks' solutions address the needs of organizations large and small — from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.

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Spotlight

Artificial intelligence can conduct time-consuming admin tasks in a flash, enabling your team to focus their efforts on the processes within account-based marketing that require their direct input.In this video, discover five ways that AI can be leveraged to help your business get the most from an ABM strategy.

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