The Fundamental Differences of Marketing B2B and B2C

Marketing is such a broad term, isn’t it? Just the word itself brings to mind thoughts of TV commercials, social media accounts, blogs, pay-per-click and display ads, print marketing, and a million other ways to get your brand and products in front of buyers. With so many different options available, you might be tempted to run after the latest trends in an effort to reach as many people as possible. The problem is that Snapchat and Instagram may not be where your buyers are. In fact, you may discover that all of your latest marketing techniques aren’t gaining traction for one very important reason: you’re reaching for the wrong audience. When marketing to businesses, you’ll use different tactics than when marketing to consumers. Those trendy techniques you’re trying fall on deaf ears before no one’s there to hear you. Let’s take a look at the differences between marketing to businesses and consumers so you’ll know where to find your buyers.