Three Common Pitfalls When Starting Out With Account Based Marketing
Business 2 Community | January 22, 2017
What’s one of the top concerns for companies in 2017? Lead generation. Top of the funnel marketing efforts are no longer sufficient to support the sales objectives of most companies. Creating and expanding pipeline and winning more business requires marketers and sales development reps to dig deeper into the existing funnels, find holes, and create programs that will drive prospects through the sales process while attracting new customers.