We Spy a New Marketing Trend — Location-Based Marketing

As we maneuver our way into new eras, we find ourselves returning to simplistic theories once again. Similar to how bellbottoms made their way back in style, location-based marketing is back on the rise. As in the times before digital marketing, consumers were targeted based on location. If you couldn’t reach your target market within the same area code, you could forget having them as a customer. In today’s day and age, with mobile marketing and online retail applications, selling to anyone in any vicinity around the globe can be done with the click of a button. If we have that capability, why go back to such basic nuances? Personalization, that’s why.