What Is ABM?: A Global Perspective Beyond The Hype And Hyperbole
Salesforce | May 23, 2016
“Account-Based Marketing.” Shouldn’t this be the name and definition all in one package? Caught by the daily drumbeat of catchy phrases, tweets and blog articles, I once found myself drowning in confusion. Is ABM a technology or strategy? Is it old or new? Is it… fill in the blanks.