Will WhatsApp Spark A ‘Pull Advertising’ Revolution?

The push behind this update to WhatsApp’s privacy policy not only enables Facebook to serve more relevant ads but also could, in the future, allow for targeted and contextual-based advertising in WhatsApp. Putting the power of messaging app data to work could help the industry deliver “pull” advertising – advertising at its best – within a self-contained, do-it-all platform. What’s so intriguing about messaging apps is their ability to dominate users’ mobile moments and total screen time. These apps allow users to combine their mobile interactions together to search, chat, share locations and more. They’re all-in-one platforms, and they’ve created a huge opportunity for brands to get a more holistic view of individuals within their target audience.