Winners Begin To Emerge In The Battle Royale For Account-Based Marketing Domination

It’s the one element most online marketers believe every B2B business must have. Account-based marketing is the hot area for service providers, with B2B vendors across all industries rushing to add it to their suite of online solutions. As businesses scramble to find the perfect vendor to meet their needs, they can quickly become overwhelmed by the many providers promising to be the best. Software industry leaders like Hubspot, Eloqua, and Pardot may be rushing to market with account-based marketing features, but their competitor Marketo has already taken center stage in the field. In its debut version, Marketo gives marketers the power to target and manage accounts, engage target accounts across channels, and measure the revenue impact on that targeting.