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Market Segmentation for Sport Participation

This video uncover, explore, identify and clearly articulate the different motivations, attitudes, needs and barriers that influence people's decisions and behaviours in relation to sport and, in particular, participation in club-based sport. This video is designed to help clubs understand the market and more effectively target their approaches to particular segments.

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Shipley supports clients across the entire business development lifecycle. Services include: Market Segmentation and Long-Term Positioning: The first step in winning Government business is identifying the right markets and positioning your solutions to align with customer needs. Capture Strategy and Planning: Shipley provides a blend of solutions that support needs in capture strategy development, capture and opportunity planning, campaign strategy, and capture team development. Proposal Development Services: Whether you need a complete, end-to-end proposal team or a few specialists to augment your staff, we will help you win efficiently and effectively. Post-Award Support: With help from Shipley, clients transition from proposal to program execution without losing momentum. We reduce the risk of program cost overruns and failure. Process Improvement Solutions: Shipley provides an unbiased snap-shot of your business development infrastructure and capacity – followed by a clear set of r

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