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Transform your B2B Website into a Demand Generation Engine

Learn how to turn your b2b website into a demand generation engine that drives revenue.The next generation digital decade is here, internet has fundamentally changed the way buyers find, share, buy and connect. It is critical for marketers to shift their focus from interruptive and traditional ways of marketing to interactive marketing.Your B2B company website, provide the first tool to engage with existing clients, new clients, strategic partners and employees. Ranking high on search engines, driving traffic to your website is no longer optional, it’s critical...

Spotlight

Flurry

Flurry is a mobile analytics, monetization, and advertising company founded in 2005. The company develops and markets a platform for analyzing consumer interactions with mobile applications, solutions for marketers to advertise in-apps, as well as a service for applying monetization structures to mobile apps.[1] Flurry analyzes 150 billion app sessions per month.[1][2] The company's analytics platform tracks application sessions in iOS, Android, Windows Phone, BlackBerry, HTML5, and JavaME platforms.[3] Flurry has raised a total of $65 million in funding since its founding and in March 2014 announced that it would partner with Research Now to create a panel database on mobile users.[1][2][3] Flurry was acquired by Yahoo! on July 21, 2014 [4]

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video | July 28, 2023

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video | June 20, 2023

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How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

Watch Now

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video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

Watch Now

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video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

Watch Now

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Spotlight

Flurry

Flurry is a mobile analytics, monetization, and advertising company founded in 2005. The company develops and markets a platform for analyzing consumer interactions with mobile applications, solutions for marketers to advertise in-apps, as well as a service for applying monetization structures to mobile apps.[1] Flurry analyzes 150 billion app sessions per month.[1][2] The company's analytics platform tracks application sessions in iOS, Android, Windows Phone, BlackBerry, HTML5, and JavaME platforms.[3] Flurry has raised a total of $65 million in funding since its founding and in March 2014 announced that it would partner with Research Now to create a panel database on mobile users.[1][2][3] Flurry was acquired by Yahoo! on July 21, 2014 [4]

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