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Trish Bertuzzi Talks Account Based Sales Strategy

Account-Based Sales Development (ABSD) is a more strategic prospecting process that involves selling to targeted and highly valued accounts. ... An account based marketing strategy is similar to “enterprise sales,” but can be used to target a company of any size.

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USDM

We are a leading integrated digital consulting firm built from the ground up with a digital DNA. We are Brand and Demand Generation Experts. Brands look to us for their advertising strategy, and to develop their digital assets and creative and user experience. We execute on marketing and advertising through an end-to-end brand engagement, using digital media, (Earned, Owned and Paid) social, mobile and emerging technology. Our “Client-Partner” approach aligns our digital services with client goals to consistently deliver outstanding results and return on investment. USDM.net client engagements span an average ten years, because they know they can depend on us for informed thought leadership, honest advice and results that create measurable, bottom line value.

OTHER VIDEOS

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

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Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

Watch Now

Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

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Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

Watch Now

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

Watch Now

Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

Watch Now

Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

Watch Now

Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

Watch Now
MORE VIDEOS

Spotlight

USDM

We are a leading integrated digital consulting firm built from the ground up with a digital DNA. We are Brand and Demand Generation Experts. Brands look to us for their advertising strategy, and to develop their digital assets and creative and user experience. We execute on marketing and advertising through an end-to-end brand engagement, using digital media, (Earned, Owned and Paid) social, mobile and emerging technology. Our “Client-Partner” approach aligns our digital services with client goals to consistently deliver outstanding results and return on investment. USDM.net client engagements span an average ten years, because they know they can depend on us for informed thought leadership, honest advice and results that create measurable, bottom line value.

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