DataCaptive

Core ABM

Madison Logic | December 22, 2021

On December 21, Madison Logic (ML), a global ABM platform, announced that it was named a Leader in Marketing Account Intelligence by G2. ML has earned this title for the third consecutive quarter. Additionally, Madison Logic’s ML Platform was recognized as an Enterprise High Performer in the G2 2022 Winter Reports, proving its supremacy. G2’s standard for Marketing Account Intelligence software is determined by the software’s ability to compile insightful prospec...

Account Based Data

IDG Communications, Selling Simplified | February 11, 2022

IDG Communications, Inc. (IDG) today announced that it has acquired Selling Simplified, a versatile Marketing-as-a-Service (MaaS) platform that provides lead generation products, data services and analytics. In the last few years, IDG has evolved its network of editorial brands to include an integrated marketing and lead generation technology platform. The acquisition of Selling Simplified allows IDG to add contact and account level AI powered lead generation capabilities to its e...

Core ABM

Anteriad | April 04, 2022

On March 31, MeritB2B announced rebranding as Anteriad at their annual PowerB2B Growth Summit in Austin, TX. It aims to position itself as a trailblazer in B2B marketing. The name Anteriad means ‘pointing forward’, a correct representation of the company’s forward-looking approach. The new branding emphasizes the company’s positive momentum. “Anteriad is a company that’s ahead of its time and ahead of the market. Our positioning di...

Targeted Account Strategy

Mindtickle | November 07, 2022

Mindtickle, the global leader in sales enablement and training technology, today announced the release of new products and capabilities designed to make it easier for revenue organizations to deliver engaging and high-impact sales enablement and content experiences for both sellers and buyers. The updates to Mindtickle’s award-winning sales readiness platform bring together sales enablement and sales content management in one place, creating simplicity for revenue teams managing their tech...