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Encuesta, Inc.

encuestainc.com

Encuesta, Inc. is a U.S.-based marketing and opinion research company that specializes in customized quantitative, online qualitative, and ethnographic research focused on the U.S. Hispanic and Latino population. It is a privately-owned company based in Miami, Florida that was founded in 1989 by Martin Cerda. Specific areas of expertise include consumer habits and practices, brand awareness and usage, advertising tracking, brand equity market segmentation, and shopping research, to name a few, all generally focused on U.S. Hispanics (with some comparisons with U.S. non-Hispanics)...

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