comScore

comscore.com

comScore knows the score when it comes to measuring online audience behavior. The company provides data, analysis, and consultancy to some 1,200 clients looking to fortify their marketing, sales, and trading initiatives. Its global panel of more than 2 million Internet users measures and tracks consumer behaviors, demographics, and advertising responsiveness for clients in such industries as travel, pharmaceuticals, finance, and telecommunications. Branded products include comScore's Media Metrix suite of website and online advertising network measurement tools and comScore's Marketing Solutions products, which provide custom research and analysis from its panel. The company was established in 1999.

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COMSCORE INTRODUCES SOLUTION TO DRIVE DATA ACTIVATION FOR DIGITAL ADVERTISING AT SCALE

comScore | September 08, 2016

Solution Delivers Data for Precise Audience and Content Targeting to Empower Effective, Relevant and Brand-Safe Advertising. comScore (NASDAQ: SCOR) today introduced a new global solution that allows media buyers and sellers to build more powerful audience and content targets to drive stronger advertising results. comScore Activation helps media sellers increase scale and achieve higher CPMs for their inventory, and enables advertisers to reach their target audience with more relevant messaging ...

CAN VIACOM'S DEAL WITH COMSCORE BOOST ITS ADVERTISING REVENUES?

comScore | March 22, 2016

Recently Viacom announced that it had entered into a multi-year partnership with ComScore which will give it access to ComScore’s measurement tools across TV, video on demand, digital and over-the-top environments. Viacom will use this data on its Vantage platform to provide targeted advertising for its marketers across various media platforms. With the release, the company states that this partnership is “a watershed moment in the business of television and a revolution in targeting...

ADOBE AND COMSCORE ADVANCE DIGITAL TV AND AD MEASUREMENT

comScore | March 22, 2016

Adobe (Nasdaq:ADBE) and comScore (Nasdaq:SCOR) announced a global strategic partnership to provide new insights into the media consumption behaviors of digital audiences. This new partnership will deliver consistent, cross-device audience measurement of video and ad content, providing advanced insight into consumer viewing behaviors for better media planning and buying. Through this partnership, comScore is incorporating new Adobe Certified Metrics, standardized digital census data built on the ...

COMSCORE ENHANCES PLAN METRIX SOLUTION WITH MOBILE DATA INPUTS

comScore | July 26, 2016

ComScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the U.S. launch of mobile data insights within Plan Metrix, a robust solution that combines Internet users’ actual online behavior with detailed offline information. This combined solution will continue to deliver desktop insights, as well as provide insights into the offline behavior of mobile (smartphone and tablet) users on a monthly basis. The addition of mobile data into this syndicated product is ...