PaperPicks

Account Based Advertising

Business Wire | April 20, 2023

Proxima, a data intelligence software company that helps digital businesses improve targeting and performance across media platforms, today announces the launch of their new self-service platform to enable increased profitability and performance at scale across major advertising platforms. Using predictive AI, Proxima leverages first-party data and more than 55 million unique shopper personas to reach new customers, lower customer acquisition costs and increase ROI on ad spend. ...

Madison Logic | March 03, 2020

Madison Logic, a leading global account-based marketing (ABM) platform, today announced that they have an arrangement with LinkedIn Marketing Solutions. With this new integration with the LinkedIn Marketing Analytics API, joint LinkedIn and Madison Logic clients can now measure accounts across three marketing channels on one unified, integrated platform to make smarter marketing and sales decisions. "Today's B2B marketers struggle to demonstrate their value due to the ongoing com...

Buyer Intent Data

Clearbit | September 05, 2022

Clearbit is a marketing intelligence solution that helps B2B marketing and revenue teams activate their ICP so they can grow faster and smarter. Clearbit’s Weekly Visitor Report gives customers free access to an interactive dashboard of the companies visiting their site and this new version includes intent data, visitor tagging, sharing, filtering, channel analysis and more. Back-Of-The-Box Details The Weekly Visitor Report Version 2.0 aims to identif...

Core ABM

Demandbase | May 25, 2022

On May 20, Demandbase announced the appointment of Sean Malone as its new chief information security officer (CISO). Malon comes with experience in cyber security and defense. He will look over information security and IT functions at Demandbase. "Joining Demandbase as CISO is very exciting." said Malone. "Joining Demandbase as CISO is very exciting. I've watched how influential Demandbase solutions are for B2B companies —...