Targeted Advertising Group

ABM Accounts

Doceree | June 10, 2022

Doceree, a global platform building unprecedented solutions for HCP programmatic marketing with proprietary data tools, announced today the expansion of its targeting offering with Doceree ABMTM, an account-based marketing (ABM) solution built exclusively for life sciences organizations that enables them to reach institutional decision makers based on accounts and intent. Doceree ABM equips marketers to target specific accounts or employ intent-based data to recognize the interest...

Marketo | January 24, 2020

Engagement Factory, a leading global customer engagement agency, has agreed to a collaboration with Adobe-owned Marketo. The move is part of Engagement Factory's strategy to expand its ecosystem of tech-driven customer journey tools and solutions....

Bombora | May 05, 2020

StackAdapt Teams Up With Bombora To Enhance Audience Solutions Offering. The partnership intends to expand targeting options for StackAdapt’s Audience Solutions in the B2B space.

Account Based Data

Acxiom, Salesforce | July 26, 2022

Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced that Acxiom is now part of the expanded Marketing Cloud Customer Data Platform ecosystem and has created a dedicated, global Salesforce practice. The practice will provide high-performing marketing solutions to the enterprise, bringing Acxiom’s data management, digital campaign management, and identity capabilities to the Sales...