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Tying Account-Based Advertising to Decision-Makers

Recently, Demandbase and Integrate surveyed 500 B2B marketers to learn more about how they are implementing, executing and measuring their Account-Based Marketing (ABM) strategies. As we combed through the research, we realized that while ABM is gaining traction in the marketplace, B2B marketers still struggle to identify specific decision-makers within targeted in-market accounts…

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Folloze

With the Folloze Content Experience Platform, create relevant and influential ABM and demand-gen content marketing campaigns to encourage buyer engagement, drive marketing and sales success, and fuel pipeline and growth. Frontline marketers are the future of marketing, and Folloze can help you discover the marketing tools, insights, and autonomy to succeed. At Folloze, our mission is to help you engage and convert B2B buyers at every stage of their buyer journey. The new era of digital selling and buyer engagement has changed the B2B buying space forever, but personalized, buyer-centric experiences can keep your B2B sales on top.

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Tying Account-Based Advertising to Decision-Makers