Tying Account-Based Advertising to Decision-Makers

Recently, Demandbase and Integrate surveyed 500 B2B marketers to learn more about how they are implementing, executing and measuring their Account-Based Marketing (ABM) strategies. As we combed through the research, we realized that while ABM is gaining traction in the marketplace, B2B marketers still struggle to identify specific decision-makers within targeted in-market accounts…

Spotlight

WebbMason Marketing

Every day hundreds of companies & organizations rely on WebbMason to execute their marketing strategies. Our growth is based on these long term customer relationships and the customers who, over our 28 years in business, continue to ask us to extend their relationships to tackle more of their marketing challenges. Everything we do works to achieve a better business outcome for our customers. We use every marketing tool. Today we are a full-service marketing provider with 22 offices and over 300 employees. We are fully independent and are accountable only to you.

Other Infographics
news image

10 Tell-tale Signs that Intent Data Is Here To Stay

Infographic | June 4, 2021

Intent data has been a hot topic amongst B2B marketers for a few years. But is it a passing trend, or is it here to stay? Our research suggests that intent data is here for the long haul and is only going to get more reliable, useful and fundamental to our marketing strategies.

Read More
news image

B2B Enters The Experience Era

Infographic | December 5, 2019

Customer experience has become critical to B2B marketers. The biggest obstacle to customer experience success? Data governance needs to improve for B2B marketers to take full advantage of the power of this valuable asset.

Read More
news image

Account Tiering in ABM

Infographic | March 2, 2022

Using technology, data points, and research to prioritize and segment your key accounts is called account tiering.

Read More
news image

Top 5 Effective Lead Qualification Frameworks

Infographic | May 30, 2021

As a marketing and sales manager, reaching out to the target audience and bringing in leads is only half the job done. The other half includes making sure that you qualify those leads as well. HubSpot claims that the majority of medium and large companies generate less than 5,000 qualified leads per month. The process of qualifying leads is not as easy as it seems and undoubtedly, each company has its own unique method. Lead qualification can be done using several types of frameworks and each method has its logic and analytical reasoning. Each lead qualification framework helps ease things a bit.

Read More
news image

Nine Ways Strategic Growth Drivers Lead Marketing and Influence the Business

Infographic | April 11, 2021

In 2020, B2B marketers played a critical leadership role as businesses responded to the Covid-19 pandemic. ITSMA’s 2021 B2B Marketing Trends Survey showed that marketers were more agile than expected, achieved their goals effectively despite budget cuts, and became even more valuable to their organizations despite all the challenges they faced.

Read More
news image

Chatbots: Revolutionizing B2B Engagement

Infographic | July 13, 2022

Businesses are using conversational marketing to improve customer interactions and meet their pipeline goals by engaging buyers. Why Use Chatbots in ABM? Account-based chatbots can segment data, audiences, intent signals, and personalization for better targeting.

Read More

Spotlight

WebbMason Marketing

Every day hundreds of companies & organizations rely on WebbMason to execute their marketing strategies. Our growth is based on these long term customer relationships and the customers who, over our 28 years in business, continue to ask us to extend their relationships to tackle more of their marketing challenges. Everything we do works to achieve a better business outcome for our customers. We use every marketing tool. Today we are a full-service marketing provider with 22 offices and over 300 employees. We are fully independent and are accountable only to you.

Events