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EVENTS

B2B Open Exchange
B2B OPEN EXCHANGE
August 18-18, 2018
B2B Open Exchange one with no pressure and plenty of opportunities. At an "open exchange,” you’re free to share ideas, contacts, information, and resources with tons of interesting people. The prospects that inspire are boundless, and it doesn’t cost much more than a conversat...

Search Engine Marketing 108
SEARCH ENGINE MARKETING 108
August 21-21, 2018
A small business blog is a marketing tool that allows you to connect with your preferred audience on a deeper level. A good blog will not only position you as a leader in your industry but also will positively impact your SEO. Join us to learn blogging best practices and answer common questions like...

Translation LLC


We are an Agency of creative entrepreneurs actively engaged in the culture in which we work. Every member of our team, from CEO to intern, pursues a personal passion within contemporary culture in addition to their job title.

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Our team at BrightTALK recently had a chance to interview a number of marketing professionals and get their thoughts and predictions about some of the key trends in B2B marketing. It was an interesting exercise, and it allowed us to dig into some of the new ideas and practical applications that are being adopted by today’s best marketers. Now more than ever, marketers have a variety of new and traditional options in their toolboxes. In addition to tried-and-true foundational practices, our...
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Demandbase, the recognized leader in Account-Based Marketing (ABM), today announced DemandGraph, the B2B marketing industry's first artificial intelligence driven business graph that captures and monitors in-depth business behavior and relationships across businesses worldwide. DemandGraph now powers Demandbase's Account-Based Marketing platform spanning advertising, marketing, sales and analytics solutions. According to Forrester Research, the B2B sector represents more than $1 trillion...
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As marketing and sales technologies improve, new marketing strategies surface which turn traditional tactics on their ear. One amazing example of this is account based marketing (ABM). Unlike the traditional marketing funnel, with a large, anonymous top of funnel, ABM is like an inverted funnel – instead of inefficiently spending to generate thousands of leads to find a small number of desirable opportunities – ABM targets known, pre-qualified accounts with high quality, personalized...
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Madison Logic, the leading global account based marketing (ABM) platform, today announced that it has been included as a Sample Vendor in the report, “Tech Go-to-Market: The Gartner Account-Based Marketing Vendor Guide for TSPs, 2017.”1 According to this Gartner report, “account-based marketing offers a structured methodology for finding, engaging and selling to multiple individuals in selected accounts.”Sample Vendors were listed under the following categories: CRM Lead ...
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Madison Logic has joined the Marketo Accelerate Partner ecosystem. The company will integrate its ABM platform, dubbed ActivateABM, into the Marketo Engagement Platform to empower marketers to deploy targeted display advertising and lead generation.The partnership aims to allow both Marketo and Madison Logic users to activate a more strategic approach to content nurturing across the entire customer journey. According to Tom O’Regan, CEO of Madison Logic, the integration will provide market...
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