Hearts & Science

AdDaptive Intelligence | February 24, 2020

AdDaptive Intelligence, a leading B2B advertising technology provider, Initiative (agency) and Cox Business (brand) are coming together at Digiday Media Buying Summit 2020 to present a successful ad campaign that employed an innovative B2B targeting solution with impeccable accuracy, a noteworthy feat amid industry changes. This prime advertising event takes place in Palm Springs, CA, February 25-27. Initiative, Cox Business, and AdDaptive collaborated on an ad campaign that required the ...

Uberflip | May 25, 2020

The Uberflip Marketplace acts as an ecosystem of apps and integrations, dedicated to helping marketers connect Uberflip with their martech stack to seamlessly orchestrate the buyer journey. The Uberflip Marketplac...

Account Based Execution

Influ2 | April 01, 2022

Influ2, the first Person-Based Advertising (PBA) platform, today announced that independent research firm, Forrester, cited it as an early stage B2B solution in the ‘New Tech: Account-Based Marketing, Q1 2022’ report. The report analyzes Account-Based Marketing (ABM) vendors and addresses specific gaps in the marketing technology stack that are fundamental to deploy ABM strategy. “We’re proud to be recognized by Forrester as an early stage solution in ABM, ...

Demandbase | May 18, 2020

The premier virtual experience, with events on June 24, July 8, July 22, and August 5, will provide marketers the opportunity to connect with industry leaders and learn what's next in B2B marketing. The four-p...