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Momentum ITSMA | February 01, 2023
On January 31, 2023, Momentum ITSMA, a B2B growth consulting firm, announced the release of The Executive's Guide to Account-Based Marketing: Grow your most valuable customers. This book, published by the worldwide pioneers of account-based marketing (ABM), demonstrates how to design a successful account-based strategy, foster practical customer cooperation, and deliver sustainable revenue growth. As a result, ABM has never been more relevant or valuable. In its most r...
MDR | March 12, 2020
Building on its recent launch of MDR ConnectED Cloud, MDR, a division of Dun & Bradstreet, today announced the MDR ConnectED Reach platform, its next generation digital marketing campaign deployment tool. Now available to early adopters, MDR ConnectED Reach aligns the company’s trusted data with innovative and modern services and tools for managing and creating successful email, social media and digital marketing campaigns. MDR’s ConnectED Cloud, announced December 2019, i...
Buyer Intent Data
Business Wire | June 22, 2023
ZoomInfo (NASDAQ: ZI), the go-to-market platform to find, acquire, and grow customers, earned the #1 spot on 28 grids in G2’s Summer 2023 Grid Reports, winning recognition as the top Enterprise solution in nine categories. Altogether, the company received 167 awards in the reports, which also include G2’s Momentum Reports and Index Reports. ZoomInfo was recognized with 128 Leader badges, while its products secured No. 1 rankings in at least one grid within 10 differe...
Targeted Account Strategy
Foundry | October 28, 2022
Foundry (an IDG, Inc. company), the global leader in media, martech and data for the tech community, today released its second annual 2022 ABM & Intent Benchmarking Study which dives deep into the workings of account-based marketing (ABM) and its evolution and adoption compared to traditional marketing approaches. The study also looks at how intent data is used to fuel ABM programs, and the success and challenges marketers see with intent. ABM is a strategy where marketing and...
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Account Based Execution
Account Based Data
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