Grow Your Business with Nurture Marketing

whitePaper | April 1, 2023

Account-Based Marketing (ABM) means many things to many people, but essentially it is a B2B marketing approach that aligns sales and marketing teams to work together on the same set of target accounts. It is a strategic approach to creating highly personalised marketing campaigns that lead to pipeline acceleration, higher closure rates and faster sales cycles. ABM has achieved transformative results in the US and UK, and is now being eagerly adopted across Asia-Pacific (APAC). However, the same approaches do not necessarily achieve the same results.

whitePaper | December 23, 2022

ABM gets better with age - but unfortunately, practitioners don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. Demand Gen Report's "2022 ABM Benchmark Survey" uncovered that 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

whitePaper | October 4, 2022

Gartner has predicted that by next year (2022), profitability will overtake customer experience (CX) as a top strategic priority. This change is part of a longer-term trend. CFOs want rigorous measurement of marketing activities. Metrics like cost per acquisition are at a premium. These metrics are linear and atomic, much like accounting and financial data. This conundrum has led to a plethora of methods and tools to measure marketing effectiveness, and ultimately to optimize the marketing mix. But now this confusing landscape cries out for a more clear-eyed answer of “what’s really working and what’s not?” when it comes to marketing measurement and optimization. The answers are not simple or easy.

whitePaper | February 1, 2023

Account-based marketing (ABM) is built upon the premise that not all accounts are created equal, meaning that some accounts should be prioritized and targeted based on their revenue-generating potential. In fact, a Forrester 2022 Total Economic Impact™ Study found that customers adopting ABM and using a platform purpose-built to provide an account-first context for all data and engagement efforts had a return-on-investment of 367 percent in three years and a payback period of less than six months.

whitePaper | April 5, 2023

Wouldn’t it be great if you could engage with your target accounts at the right time and delight them with relevant messaging? You save valuable resources by not focusing on the accounts and prospects who aren’t likely to be interested in your offerings or don’t fit your ideal customer profile during the sales process. Sounds like a sales and marketing heaven, doesn’t it? Well, this state of nirvana is achievable, and the fastest path to it is with account-based marketing.

whitePaper | December 9, 2022

Le modèle d’affaires traditionnel du secteur du commerce de gros et de la distribution n’est pas viable. « L’effet Amazon » et les perturbations récurrentes telles que la COVID-19 et les blocages portuaires comme celui du canal de Suez exposent les distributeurs à de nombreux imprévus qui révèlent les faiblesses des stratégies d