Home > Resources > Videos > Inbound Marketing Video Tutorial: Mistakes when Creating Ideal Client Profiles

Inbound Marketing Video Tutorial: Mistakes when Creating Ideal Client Profiles

When positioning your company and figuring who you should be targeting, you’ll need to come up with Ideal Client Profiles in order to understand how to then market to those people.Once you’ve created this document and really understand who your ideal client is, you can then produce more relevant marketing materials, seek out new prospects, and serve the clients better that are a best fit for your business.

Spotlight

Fractional Marketing Group

For B2B companies that want to grow, we advise and deliver the latest approaches to generate demand. Fractional Marketing Group (FMG) connects Marketing with Sales – Providing strategic guidance and delivery services for demand generation on a fractional basis. Whether it’s developing your marketing plan or deploying content-driven search, social and digital lead gen campaigns, FMG is your sales-centric marketing source. We do it for you, with you, or teach you how to do it on your own. Perfect for rapidly growing, small or mid-sized businesses that need to fill gaps, extend resources and create more opportunities for Sales.

OTHER VIDEOS

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

Watch Now

Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

Watch Now

Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

Watch Now

Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

Watch Now

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

Watch Now

Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

Watch Now

Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

Watch Now

Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

Watch Now
MORE VIDEOS

Spotlight

Fractional Marketing Group

For B2B companies that want to grow, we advise and deliver the latest approaches to generate demand. Fractional Marketing Group (FMG) connects Marketing with Sales – Providing strategic guidance and delivery services for demand generation on a fractional basis. Whether it’s developing your marketing plan or deploying content-driven search, social and digital lead gen campaigns, FMG is your sales-centric marketing source. We do it for you, with you, or teach you how to do it on your own. Perfect for rapidly growing, small or mid-sized businesses that need to fill gaps, extend resources and create more opportunities for Sales.

Events