B2B DIGITAL MARKETING FOR SMEs

December 31, 2014

The spread of the Internet is changing the way buyers search, select and make a final choice of potential suppliers. Marketing and sales managers are faced with a real change of direction in the choice of marketing and communication tactics. The main objective is the generation of qualified leads. Given the abundance of information available online and the active role of potential buyers, it becomes increasingly important to «be found» at the right time rather than «get ahead» at any time. Is the difference between being present when needed and come forward at all costs when no one’s looking for you that creates a qualified contact. In the digital world, marketing is not just a matter of activities and campaigns. Is an evolving path where you can experience thanks to the many low-cost tools available on the net and without much risk.

Spotlight

Kickfire

Kickfire’s analytic appliance scales down the cost and complexity of high performance data warehousing, delivering the best query performance per dollar, Watt and cubic foot available in the industry today. Our analytic appliances deliver blazing fast results for even complex queries on databases initially up to 5 Terabytes, making them ideal for almost any departmental data warehousing environment. Kickfire’s industry-first data flow architecture places the power of parallel processing on a highly innovative SQL Chip. The SQL Chip, paired with Kickfire’s compressed column store database, radically alters the economics of query processing -- delivering the power of dozens of general purpose CPUs in a compact, highly affordable data warehouse appliance.

OTHER WHITEPAPERS
news image

Behavioral Segmentation for e-Tail Personalization

whitePaper |

A multichannel retailer desires to develop a personalization strategy for customers who agree to receive e-mail communications containing imbedded Internet purchase appeals. Using customers’ transactions history with the firm, four behavioral segments emerged from factor and cluster analyses.

Read More
news image

2017 State of B2B Marketing Content Consumption and Demand Report

whitePaper |

Content marketers and demand generation teams are being challenged even more this year. They are faced with more aggressive goals, steeper competition, and having to keep pace with the constant evolution of the MarTech Stack to achieve success. Just this year, Sirius Decisions reinvented the buyer’s journey with its newly unveiled Demand Unit Waterfall. These evolutions are creating new struggles for the B2B marketer—from bandwidth and budget to performancebased quotas, and sales and marketing alignment. Marketers must advance their thinking to optimize their 2017 demand generation strategy.

Read More
news image

WHAT IS ACCOUNT BASED MARKETING (ABM) AND WHY DO YOU NEED IT?

whitePaper | January 20, 2019

Simply put, Account Based Marketing (ABM) is when you implement highly customized marketing campaigns where each account is considered to be a market of one. ABM uses the latest technology to help you send the right messages to influencers who are actively researching products like yours. And this is important in today’s competitive marketplace because the days of the linear buying process are over. Sure, you may get a few leads by sending a general email to a researched list of potential buyers. This is fairly easy, but you waste a significant amount of time, money and effort and a massive amount of sales to the competition.

Read More
news image

The Payoffs Of End To End Personalization In B2B Marketing

whitePaper |

The Payoffs Of End-To-End Personalization presents examples of how different B2B organizations are supporting strategic initiatives via personalization tools and tactics. This white paper is designed to provide:Fill out the form to learn how you can improve your personalization efforts, foster better business relationships and close deals.

Read More
news image

BEST INDIAN BRANDS 2017

whitePaper | August 7, 2017

Growth is fundamental to life. It is an inherent part of being human. So is change. Over the last two decades, our lives have been transformed in remarkable new ways. These shifts in behavior, expectations, and experiences provide incredible opportunities for business growth, but keeping up with them poses new challenges. One of the most critical ways to turn change into growth is by building and constantly developing a strong brand.

Read More
news image

The B2B Sales Force Digital Reboot

whitePaper |

As B2B buyers increasingly include the digital channel in some or all of their purchase process, B2B marketers must partner with sales leaders to prepare their sales forces to adapt.In this report learn how B2B buyer behavior and seller archetypes have changed, and how to prepare your B2B sales force.

Read More

Spotlight

Kickfire

Kickfire’s analytic appliance scales down the cost and complexity of high performance data warehousing, delivering the best query performance per dollar, Watt and cubic foot available in the industry today. Our analytic appliances deliver blazing fast results for even complex queries on databases initially up to 5 Terabytes, making them ideal for almost any departmental data warehousing environment. Kickfire’s industry-first data flow architecture places the power of parallel processing on a highly innovative SQL Chip. The SQL Chip, paired with Kickfire’s compressed column store database, radically alters the economics of query processing -- delivering the power of dozens of general purpose CPUs in a compact, highly affordable data warehouse appliance.

Events