EverString Unveils Machine Learning- And AI-Powered Data Platform

EverString, a marketing and sales intelligence company, announced the launch of a new Data Platform designed to give B2B sales, marketing, operations and analytics teams company intelligence to make better business decisions.The company stated that the platform combines machine learning and AI to help keep contact, firmographic, technographic and intent insights up to date in real time. This information can then be used by marketing teams to gain a clearer picture of their total addressable market, assist sales prospecting with AI and accelerate pipeline. The platform is also designed to automatically identify problematic data and apply machine learning to improve system-wide accuracy.