B2B Media Group

Buyer Intent Data

Demandbase | October 11, 2023

Demandbase has announced being named a recognized provider by Forrester Research in a recent research report. As per the Marketing and Sales Data Providers for B2B Landscape report by Forrester, the modern B2B data provider sector has only a few suppliers with the depth, breadth, and scale of offers to be large business clients' primary data partners. The report...

Core ABM, Account Based Analytics

Momentum ITSMA | February 21, 2023

On February 21, 2023, Momentum ITSMA, the world's top B2B growth consulting firm and pioneer of Account-Based Marketing, introduced the 2023 Marketing Excellence Awards program. This year, the program recognizes outstanding performance in eight crucial and strategic aspects of B2B marketing, with a particular emphasis on growth and innovation with high-value services and solutions. In addition, acknowledging the growing importance of Account-Based Marketing (ABM) in the B2B ...

ABM Accounts

ZoomInfo | February 09, 2022

On February 8, ZoomInfo announced that they launched a new account-based marketing (ABM) platform, MarketingOS. This platform aligns sales and marketing teams in a unified system that is powered by ZoomInfo’s world-class B2B data. MarketingOS assists demand generation and ABM teams in targeting and converting leads into buyers through insight-driven orchestration, and personalized engagement over multiple channels. It also includes email, SMS, display and social advertising....

Account Based Data

PR Newswire | May 05, 2023

Esquire Financial Holdings, Inc. (NASDAQ: ESQ) the holding company for Esquire Bank, National Association (collectively "Esquire"), has been honored by Demand Gen Report for the Best Account-Based Marketing ("ABM") Campaign at the 12th Annual Killer Content Awards (the Finny Awards). The winning campaign, co-developed with Esquire's B2B marketing agency partner, Park & Battery, was honored as part of the 2023 B2B Marketing Exchange conference in Scottsdale, Ariz...