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Influ2 | August 27, 2021
Influ2 recently announced a new capability for its “person-first” marketing platform. Titled Audience Discovery, this new feature will help B2B marketers operationalize their company’s customer intent data, use it to prioritize the accounts they have already engaged with, and uncover new opportunities based on Ideal Customer Profiles (ICPs). Influ2 is a marketing platform designed to help B2B marketers and companies target decision-makers, track engagement at an ...
Business Wire | October 06, 2023
6sense®, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, has announced that Latané Conant has been appointed Chief Revenue Officer, spearheading the company’s go-to-market (GTM) strategy with a focus on driving market growth and revenue alignment. Conant brings more than two decades of experience in marketing, sales a...
Account Based Execution
Folloze | June 13, 2022
Folloze, the easiest and most powerful buyer experience platform for B2B marketers, today released Folloze Buyer Experience Platform 3.0, including a new experience engine and several other key features. The latest version unlocks powerful design tools and data insights to easily create content-rich, relevant experiences for an engaging and connected buyer journey. Now all B2B marketers can build rich experiences, in a simple, no-code environment, to engage buyers throughout their journey....
Invado Solutions | September 02, 2021
Invado Solutions, a Salesforce demand gen agency, launched a new solution that provides customers with the resources they need for demand gen strategy development, campaign creation and technical implementation. The full-service demand gen solution also provides users with assistance from Pardot consultants to help them manage data and campaigns with full-funnel reporting. "Marketing executives are hungry to learn how to leverage the power of Pardot and Salesforce to drive gr...
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