DemandPal

Account Management

HG Insights | July 25, 2022

HG Insights®, the global leader in market intelligence for technology vendors, has updated its flagship Platform. Platform 2.0 better delivers the actionable insights business leaders need to understand their markets in-depth, make decisions, and Go-To-Market (GTM) with precision and confidence. According to recent McKinsey & Company research, companies using data-driven B2B sales-growth engines report above-market growth and EBITDA increases between 15 to 25 percent.1 Eve...

ABM Accounts

180byTwo | January 25, 2021

Driving Account-Based Marketing Technology and Audience Solutions organization, 180byTwo, which is claimed by MeritDirect, declared today that it has been remembered for Forrester's Now Tech: B2B Marketing Data Providers, Q1 2021 report. For the report, Forrester Principal Analyst Steven Casey analyzed 36 data providers based on size, functionality, geography, and vertical market center. The outcome is an itemized report that fills in as an asset for B2B marketers to comprehen...

ABM Accounts

MRP, ServiceNow | June 03, 2022

On June 1, MRP, the only enterprise-class account-based sales and marketing platform, announced that ServiceNow would present a case study, “Increasing Speed to Revenue with Insight-Driven ABM”, at the upcoming virtual B2BMX: Next-Level ABM event. This session will take place on Tuesday, June 7, from 3:30-4:00 pm EDT. MRP will host “Beyond Intent: Harnessing Next-Gen AI To Advance Your ABM Strategies” on Wednesday, June 8, from 2:15-2:45 pm EDT. This sessio...

Buyer Intent Data

JSA | June 16, 2020

The JSA is First in the Industry to Offer Intent Data Analysis to Its Telecom and Data Center Clients. JSA Intent Data Analysis, a unique offering that leverages advanced tools to uncover insight on key decision makers showing 'intent to buy' s...