Madison Logic

madisonlogic.com

The ML Platform, a global multi-channel ABM media activation and measurement platform, enables marketers within enterprise organizations to leverage unique proprietary data to identify the accounts most likely to purchase, maximize engagement across multiple channels, and accelerate sales cycles to positively impact ROI.

C-Suite On Deck

Q&A with Tom O'Regan, CEO at Madison Logic

MEDIA 7 | September 5, 2019

Tom O'Regan, CEO at Madison Logic is a global leader in account based marketing. In this role, O’Regan leads all company initiatives with an emphasis on positioning ActivateABMTM as the only truly global account based marketing platform built for B2B marketers. Focused on driving Madison Logic momentum and enabling the Marketer to be the driving force for growth and change within the enterprise, O’Regan also sits on the Advisory Board of The Fiscal Times, both the Sales Executive Committee and B2B Operating Group at the IAB. MEDIA 7: If I were to say to a bunch of people who know you, ‘Give me three adjectives that best describe you’, what would I hear? TOM O'REGAN: Passionate, Optimistic, and Indefatigable M7: Ovum has named Madison Logic a “Leader” in the Ovum Market Radar: Account-Based Marketing report. What factors have led Madison Logic to emerge as a leader in ABM? TO'R: Ovum recognized the strength of our ABM platform in achieving predictable growth among the fastest growing B2B organizations globally. Specifically, the ability to leverage intent data to target the right accounts, measure ABM effectiveness, shorten sales cycles, and accelerate growth. The Ovum report also highlights Madison Logic's data gateway that allows CRM and MAP platforms to connect seamlessly including Salesforce, Marketo, and Oracle Eloqua.

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